#Social media success story how to#
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Sheryl Sandberg, CCO of Facebook even cited the brand as an example of best practice for advertising on Facebook. They demonstrated this on a Black Friday campaign when they turned all of its imagery black, which is a stark contrast to their usually light and over-exposed style.

However, when it does come to campaigns – they know exactly how to target potential shoppers. Every member can share their fitness journey and get inspired by the stories of others. Gymshark also has a Gymshark Community Facebook group, dedicated to strengthening the connection with their followers. It focuses on building valuable relationships with its consumers on social media instead. Gymshark does not prioritise sales or deals. The hashtag currently has 190 million views of its content.

66 days later, they had to update their photo for a chance to win a year’s supply of Gymshark goods.Īfter a few weeks, the #Gymshark66 hashtag flooded Facebook, Twitter and Instagram. Followers were asked to choose a personal goal and upload an initial photo of themselves. They announced their “66 Days | Change Your Life” challenge on their site and other social media platforms.

Gymshark tapped into Tik Tok by teaming up with fitness and lifestyle influencers. They also regularly use social media polls to measure sentiment among its consumers – this helps to inform them of what content they should be putting out there. In turn, this creates a sense of community among consumers as they share their ‘getting fit’ journey with each other with zero judgement. It knows that working out isn’t meant to be flawless, so it uses that as its driving force and asks for authentic pics from its consumers which Gymshark then share, retweet and regram. It makes the brand more relatable and authentic. Gymshark actively encourages user-generated content to help motivate others. So now those events are ticketed, creating that ‘exclusive’ vibe among its consumers. Those events became impossible to run because of the chaotic queues. Locations to date include Germany, America and Australia – all documented on YouTube ‘vlogs’ to create even more hype around the brand.

Gymshark is known for connecting its online and offline world through meet-ups and ‘expos’ – events where fans are able to meet their favourite fitness influencers. Some new new tops + testing transitions *some successful some less so, lol but we TRYING* 🥰🥰 Link in bio for the the goodies First top: training long sleeve crop top – teal XS 2nd: V neck training sports bra – red (pinky coral red tho) 3rd: Sol lift crop tee – light blue XS 4th: speed sports bra – XS *this color releasing soon, other colors out now* 5th: seamless bralette – XS *releasing soon* Also shorts are the Training shorts in Black – XS !Ī post shared by Nikki Blackketter on at 6:43am PDT It worked – those influences created mass exposure.īack then, health and fitness social media accounts were only just starting to grow on social media.

#Social media success story how to#

#Social media success story update#

#Social media success story Offline#