The program, now in its second iteration, was developed in support of female-owned beauty brands and entrepreneurs. Sally Beauty also bolstered its leadership team earlier this month with the addition of Frances Lukban, VP of content and media strategy Mindy Torrey, VP of creative and Dorothy Jones, VP of category and field marketing.Īmong its efforts to stay connected with customers and the brands it sells is its Cultivate Cohort accelerator program. It also launched its first credit card program tied to loyalty rewards. This also includes more ship-from-store distribution points to shorten delivery times. “We will continue to invest in our digital transformation, take advantage of the strong demand for our key categories, adapt quickly to any new local restrictions or changes to consumer shopping behavior tied to the pandemic, and stay disciplined in terms of cost and cash management,” said Kohn.Īs part of this, it’s expanding its retail beauty products to Canadian consumers via increased e-commerce capabilities on the recently launched Sallybeauty.ca. Although the company’s consolidated net sales were down 27.7% in its most recent quarter to $705.3 million, affected by the widespread store closures, it reported $137 million in e-commerce sales - an increase of 278% over last year. Sally Beauty, which sells and distributes through more than 5,000 stores around the world, is determined to hone its focus on today’s beauty and haircare trends, and Kohn credited the company’s agility as positioning it to gain share during a disrupted environment. Its mobile app, meanwhile, provides access to such things as its ColorView technology, so consumers can experiment with hair and makeup products and receive product recommendations via artificial intelligence and augmented reality. As such, it quickly implemented curbside pickup and call-in ordering for contactless shopping. 1 priority was to focus on its customers and create innovative and safe ways to shop both online and in-store, Pam Kohn, Sally Beauty senior VP and chief merchandising officer, told RIS News. Although many changes focused on brick-and-mortar store upgrades, it also laid a foundation that’s serving it well during today’s extreme consumer behavior shifts.Īt the beginning of the retail shutdowns in the spring, the company’s No. The hair and beauty retailer and distributor launched a new brand campaign at the start of the year aimed at helping consumers achieve salon results from the comfort of their home. Sally Beauty certainly picked the right time to align with DIY.

Sally beauty supply store